Social Media is Not All About You.
One of my biggest struggles with entrepreneurs and business clients is that they treat social media like a bull horn. These types of people have some traits on social media that are common across all platforms. We have all seen these types.
1. The Person Who Posts Constantly but Never Engages with Their Followers.
These people are common on Twitter, Facebook and Instagram. You will never see them have a conversation. Look at me, look what I am doing, read my article or watch my video. As a very social person this is a quick way to get me to tune out. I even had someone write me once saying, "I am not the type of person you unfriend". I only unfriend people for not engaging with me or for trolling.
2. Follow Me, but I Will Not Follow You Back.
There are so many accounts on social media that do not follow people back. This one seems like common sense to me. Are you a celebrity and a PR firm handles your online presence? Is your business a Fortune 500 company or at least famous in some way or the other? If not then I recommend you get busy following people back. The first step we take when a client hires 200 Social is to start following the fans of the brand.
For example the Steemit Twitter account is adding a few hundred followers a week because the account is following back now. We had one client that added over 10,000 Twitter followers in six months because we used this tactic.
What Can You Do Today.
- Start Mixing in Content that Helps Others.
- Start Following Back.
- Make an Effort to Join the Conversation.
- Don't Just Post Links All Over.
- Upvote or Like Other Users Content.
- Share Other Peoples Content Without Having an Agenda.
- Comment on Content.
- Thank People for Their Efforts.
- Be Supportive.
Homework-
Find someones post that you really like and share it all over. Comment and let them know how much you appreciate them. If we want Steemit to grow and get noticed the more we share Steemit content on the other social media platforms the better it will be for all of us.
